Amazon continues to promote its Alexa-enabled devices in a series of new commercials.

One of them features a hairstylist who, while straightening a client’s hair, asks Alexa to play hair metal. The virtual assistant plays the requested music and a woman disguised in the saloon as a blonde wig on a table stands up and starts playing with two drumsticks as if she was playing that music.

Other ads feature a dad on a hoverboard who asks Alexa to call his kids to see him “in action”, a woman stretching who asks Alexa to tell what is on her calendar, another woman getting back home with her hands full asking Alexa to lock the front door, and more.

However, these are only the latest installments in the brand’s “A Voice Is All You Need” campaign. An older commercial featured a woman working out in her living room and asking Alexa to resume her podcast.

Alexa is Amazon’s cloud-based voice service available on hundreds of millions of devices from Amazon and third-party device manufacturers. Amazon Alexa-enabled devices let users do stream songs from Amazon Music, Apple Music, Spotify, SiriusXM, and more, to voice control compatible lights, locks, and sensors, to set timers, reminders, and alarms, to turn on compatible lights, play their Flash Briefing, or turn on the coffee maker when they walk into the room, and to call friends and family who have the Alexa app or an Echo device.