Allegiant Airlines has launched a new campaign to promote its low fares and nonstop flights.
One of the spots, created by agency R&R Partners and directed by Paul B. Cummings, features two travellers – a man and a woman – who are waiting in an airport for their plane and share the things they want. While the man says he’s looking for someone who cares about his needs, the woman says she’s looking for someone who’ll let her use their charger.
“‘Connections, Connections’ the dating app exclusively for singles who are in your area for two painful hours waiting for their connecting flight,” a female voiceover says at the end of the commercial, which sees the man eating a meal in an airport restaurant, next to the woman, who’s using his charger. “So how’s the charger working out?” he asks her, but she doesn’t bother to answer, being more interested in finding new connections for her flights.
A male voiceover says “Connections, Connections. Not necessary for those who live the non-stop life”. An onscreen line informs that Allegiant Airlines has low fares and nonstop flights.