Wingstop has enlisted Rick Ross to star in its “Thighstop” campaign.

The spot opens with the rapper reading a newspaper whose front page is occupied by an article about the chicken wing shortage in the United States. “Nobody moves more wings than the boss Rick Ross and Wingstop,” Ross says. “But now that there’s a national wing shortage, guess you’re done hustlin’, huh Rick?” the voiceover asks him. “Nah, we doin’ thighs,” Ross answers, revealing a fleet of cars loaded with Thighstop orders.

The commercial ends with the voiceover declaring “The hustle continues with Thighstop. All the flavors you love now on thighs”.

Thighstop features Bone-In Thighs, Boneless Thighs, Fries, Dips and Drinks, with the same 11 Wingstop flavors known and loved.

Wingstop’s Thigstop concept is available now for pick-up at over 1,400 locations nationwide or through DoorDash.