Wendy's Bourbon Bacon Cheeseburger McBoredroom Commercial

Wendy’s promotes its new Bourbon Bacon Cheeseburger in a new commercial.

The spot showcases the new menu item, which is made with Wendy’s signature applewood smoked bacon, smothered in a brand new bourbon bacon sauce, because Wendy’s goes all-in on flavor, unlike other places, such as McBoredroom, where a man in a suit talks about “innovation” and tells everyone they are listened to as they share ideas about a secret sauce.

The Bourbon Bacon Cheeseburger also features a quarter-pound of fresh beef, American cheese, crispy onions, sweet and smoky bourbon bacon sauce, all on a toasted bun.

“For our Bourbon Bacon Cheeseburger, our culinary innovation team created a custom sweet but savory Bourbon Bacon sauce to compliment the American cheese, crispy bacon, crunchy onions and premium toasted bun to bring a delicious, uniquely-Wendy’s flavor profile in every bite,” John Li, Vice President of Culinary Innovation for The Wendy’s Company, said in a press statement.

The new burger, which debuted as part of Wendy’s National Burger Month celebrations, joined the Made to Crave lineup, which also includes the Pretzel Bacon Pub Cheeseburger, Big Bacon Classic Cheeseburger, JalapeƱo Popper Chicken Sandwich, and Pretzel Bacon Pub Chicken Sandwich on the Made to Crave menu.

The Bourbon Bacon Cheeseburger is priced at $5.39 and available at Wendy’s restaurants for drive-thru, takeout and delivery.