Wendy’s promotes its new Big Bacon Cheddar in a new hilarious commercial, featuring an invention called hands dual thumb action system.

The spot features inventor and CEO of WEGOTYA CORP, Tammy Craave, saying that they’re making Wendy’s best bacon cheeseburger experience and this is why their new hands feature dual thumb action to help consumers maintain firm control of the oven baked bacon and creamy cheddar cheese.

The 15-second ad ends with Mrs. Craave urging viewers to get their hands on Wendy’s new Big Bacon Cheddar today.
The new Big Bacon Cheddar Cheeseburger, which marks the third addition to the chain’s “Made to Crave” lineup this year, was introduced earlier this month, on September 1st, and is made with beef topped with its signature Applewood smoked bacon, a custom bacon sauce with a hint of sweetness, crispy onions, American cheese, and a creaming, tangy, cheddar cheese sauce, all in a toasted cheddar bun.

The menu items is now available for purchase, along with the rest of the Made to Crave Menu which includes the Bourbon Bacon Cheeseburger, Pretzel Bacon Pub Cheeseburger, Big Bacon Classic Cheeseburger, Jalapeño Popper Chicken Sandwich, and the Pretzel Bacon Pub Chicken Sandwich.