Weetabix promotes its Chocolate Melts in a new advert.

The spot features a family around the kitchen table, having Weetabix Melts for breakfast, and shows the reaction of their tastebuds while they eat these chocolate soft-centered crunchy bites. The tastebuds are excited by the delicious taste of the brand’s new cereals.

The Weetabix Melts are available in White Chocolate and Milk Chocolate at various retailers including Tesco, Morrisons, Ocado, Amazon, and Dunnes Stores.