Wayfair Fagioli Commercial

Wayfair showcases its range of bakeware and cookware in a new ad.

The 30-second spot features several persons, each in their own kitchen, preparing some dishes. It turns out they are all friends and are making dishes to share. One man is cooking Fagioli but the meal doesn’t impress his guests.

He says he followed his nonna’s recipe but it turns out that she wasn’t a good cook.

Throughout the ad various kitchen essentials are featured, all available for purchase at wayfair.com starting from $40. Among them are a stand mixer, which one woman uses to make cream for her cake, baking dishes and cooking ware.

Wayfair also has everything you need to set your holiday table, including flatware sets from Oneida, Villeroy & Boch, and more, dinnerware sets from Lenox, Spode and more, drinkware from Libbey, Schott Zwiesel, and more, and dining linens from Ophelia & Co., Astoria Grand, and more. The retailer’s offering also includes mugs and teacups, cheeseboards, serveware, pressure cookers, Dutch ovens, cooking utensils, and food storage products and more.

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