Volvo showcases its XC40 SUV in a new commercial, which focuses on the car’s Cyclist Detection system.

“This isn’t just a vehicle. It’s an experience. A state of perfect flow and effortless motion. The streets belong to you. The cyclists,” the voiceover says in the 30-second spot, which features a XC40 driving down the city streets and several cyclists, as well, and ends with the onscreen lines “Volvo XC40 with Cyclist Detection. For everyone’s safety”.

The XC40 is packed with award-winning safety features to help protect people in and around the car. According to the automaker, its intelligent driver assist technology can detect and help you avoid a collision with other vehicles, pedestrians, cyclists and large animals – day or night. The SUV also boasts Driver assist with cross traffic alert, which makes it easy to find your way out of a tight spot, with warnings for approaching vehicles and auto brake for imminent collisions.