Volkswagen’s new 2022 Taos Compact SUV is showcased in a commercial that aims to remind us that “It’s the songs you sing, the friends you bring, and the memories you make that go well beyond driving”.
The ad shows several VW drivers doing various things in their cars, which gain an important role in their lives as they are not only a simple mean of transportation but also a product that brings plus value through the simple, yet special moments and experiences they have. Some of them are singing and driving, a tired nurse is taking a nap, two friends are stopping for a snack, a woman drives to the airport to pick up the man she likes and expresses her affection, a young woman decides to drive to her mom and hug her instead of sending her emojis, and a man traveling stops to grab a taco.
The song they all sing include lyrics as follows: “singing and driving, lay in the grounds, what could be better? Taking a nap. Drive a friend home. Stop for a snack. Things you can do using a nap. Don’t send emojis, go hug your mom. Drive to the airport, show him some love. Now grab a taco because it’s late. And tomorrow is a brand new day”.
The 2022 VW Taos features a bold exterior design, practical but refined interior, advanced technology, and available 4Motion all-wheel drive. Available technology includes Volkswagen Digital Cockpit, along with the next-generation Volkswagen Car-Net telematics system, offering five years of Remote Access services at no additional charge and in-car Wi-Fi capability when you subscribe to a data plan, Volkswagen’s MIB infotainment system, with wireless charging and wireless App-Connect for compatible devices, and Sirius XM with 360L, as well as the IQ.DRIVE driver assistance suite, Light Assist, and Dynamic Road Sign Display.