Vital Proteins has released a new ad, featuring Jennifer Aniston.

The award-winning actress, who became the brand’s new Chief Creative Officer in December 2020, shares how she uses collagen in Vital Proteins‘ new “It’s Within Us” campaign.

“What if I told you the best place to begin is within? Our strength, our power, our purpose starts within. So let’s start there. With collagen that supports our body from the inside out. Because when we feel supported from within, we feel our best, and our confidence to take on the whole world outside comes from way deeper. It’s within us,” Aniston says throughout the 60-second spot, which gives viewers a glimpse at a day in her life, from the moment she wakes up and has her cup of coffee, in which she adds Vital Proteins Original Collagen Peptides. She is also shown reading a script, working out in the comfort of her home, jumping rope, running on the treadmill, and meditating.
At the end of the commercial, as she’s heard saying “It’s within us,” she winks at the camera.

Onscreen lines inform that Vital Proteins Collagen range, including Collagen Water, Collagen Creamer and Original Collagen Peptides, support skin, hair and nails.

“I have had a passion for health and wellness for years. I know that this topic can be overwhelming so through this campaign, I want to show simple ways to incorporate collagen into your daily life. For me, it’s adding it to my morning coffee and replenishing after a workout, but there is truly an option for everyone,” Aniston said in a press statement.

The VitalProteins Collagen range is available for purchase on the brand’s website and on Amazon.