Intuit has released a new ad for its TurboTax Live service, which which allows users to connect and get support in real time from a CPA.
The spot features a TurboTax Live expert named Chris who says he is ready to assess even the most unique tax situations. Shown on the screen of a laptop placed on a desk that moves across various places, even at the ocean, Chris helps a diverse cast of people by giving them useful information and the answers to their questions. Thus, one woman who wants to know if she can deduct her clarinet as a medical expense learns that she can do that since she’s playing to fix an overbite, one man working as a circus clown finds out that his custom size 26 shoes are a valid expense, given his professional activity, and two fishermen find out that they must file in both states if they catch crab in Virginia and Maryland.
The commercial ends with Chris urging viewers to file with the help of an expert or let an expert file for them.
According to TurboTax, 100% of TurboTax Live experts are CPAs, EAs or Tax Attorneys who can even review your return line by line, sign it, and guarantee it’s done right.
TurboTax offers a Live Basic Package, which is essentially the free version but with on-demand video access to a tax pro for help, advice and a final review, a Deluxe package, which lets you itemize and claim other tax deductions and tax credits, and includes the ItsDeductible feature for calculating the value of donated items, a Premier package, which is the Deluxe version plus added capability for reporting investments and rental income, and comes with on-demand video access to a tax pro, and the Self-Employed package, which provides everything in the Premier package plus deduction help and expense-tracking features for freelancers, independent contractors and side-hustlers.