TurboTax Free Edition Dog Show Commercial

TurboTax has released a new ad for its TurboTax Free Edition.

The commercial features a dog show, where a judge declares the winning dogs of different breeds by saying “Free”.
At the end of the commercial, the voiceover confirms that TurboTax Free Edition is free and adds the tagline “Free, free free free”.

A previous ad in the campaign features a dance workout class, where the instructor says the word “free” with every dance move he makes, pronouncing thus “free” dozens of times.

Besides the Free Edition, which is for simple U.S. returns only, TurboTax also offers a Live Basic Package, which is essentially the free version but with on-demand video access to a tax pro for help, advice and a final review, a Deluxe package, which lets you itemize and claim other tax deductions and tax credits, and includes the ItsDeductible feature for calculating the value of donated items, a Premier package, which is the Deluxe version plus added capability for reporting investments and rental income, and comes with on-demand video access to a tax pro, and the Self-Employed package, which provides everything in the Premier package plus deduction help and expense-tracking features for freelancers, independent contractors and side-hustlers.