TurboTax has kicked off the new year with a series of new ads, promoting the TurboTax Live feature, which allows users to connect and get support in real time from a CPA. However, the latest one focuses on the free edition and highlights that it’s free.
The spot features a dance workout class, where the instructor says the word “free” with every dance move he makes. He thus pronounces “free” dozens of times.
At the end of the commercial, the voiceover confirms that TurboTax Free Edition is free and adds the tagline “Free, free free free”.
Besides the Free Edition, which is for simple U.S. returns only, TurboTax also offers a Live Basic Package, which is essentially the free version but with on-demand video access to a tax pro for help, advice and a final review, a Deluxe package, which lets you itemize and claim other tax deductions and tax credits, and includes the ItsDeductible feature for calculating the value of donated items, a Premier package, which is the Deluxe version plus added capability for reporting investments and rental income, and comes with on-demand video access to a tax pro, and the Self-Employed package, which provides everything in the Premier package plus deduction help and expense-tracking features for freelancers, independent contractors and side-hustlers.
Recent commercials feature a diverse cast of TurboTax Live experts who assess even the most unique tax situations and provide people with useful tax-related information. Thus, one woman who wants to know if she can deduct her clarinet as a medical expense learns that she can do that since she’s playing to fix an overbite, one man working as a circus clown finds out that his custom size 26 shoes are a valid expense, given his professional activity, two fishermen find out that they must file in both states if they catch crab in Virginia and Maryland, a couple whose son is gone off to college find out that a TurboTax Live expert can help them file a tuition tax credit for him, a photographer learns that the props she’s using (a wooded puppet that rides a horse) can be deducted, and a mother that she can write off the WiFi in her son’s tree house if that’s where she gets her freelancing done.
The commercials ends with the tax experts urging viewers to file with the help of an expert or let an expert file for them.
According to TurboTax, 100% of TurboTax Live experts are CPAs, EAs or Tax Attorneys who can even review your return line by line, sign it, and guarantee it’s done right.