Truly Hard Seltzer teamed up with Dua Lipa for one big celebration of all the flavors that make us unique.
The Grammy Award-winning artist stars in the brand’s latest ad, “No One Is Just One Flavor,” which showcases the flavor variety – Fruit, Citrus, Tropical and Berry flavors, and her multiple sides. Thus, viewers get to see Dua Lipa not only as a singer, but also as a dog mom, a yoga enthusiast, a speaker of foreign languages.
Created by Goodby, Silverstein & Partners and directed by world-renowned photographer and director David LaChapelle, the spot features Dua Lipa’s hit single “Physical”.
The ad, which debuted on May 22 with a TV spot on Saturday Night Live, is part of a multi-channel campaign, which also includes out-of-home, point-of-sale, digital and social. Dua Lipa will also be featured in social, digital, and out-of-home, as well as point-of-sale, where Truly drinkers will have a chance to win more than $1 million in concert prizes, including VIP experiences to meet the pop star and attend a performance this Fall.
“Our drinkers are authentically true to themselves and proud to show off the many flavors that make them who they are. No One is Just One Flavor is a rallying cry to encourage our fans to keep fearlessly exploring the many distinct sides of themselves, because it’s these unique qualities that make life fun, interesting, and joyful” said Truly VP Don Lane.