Trident urges consumers to refresh their rhythm in a new commercial.
The spot, created by Wieden+Kennedy, features a stressed-out student at an exam, who – after chewing a piece of Trident gum in Original flavor – manages to make his headache disappear and gain the confidence he needs to finish the exam.
The commercial ends with the voiceover urging viewers to try the gum, the fresh chew to “Refresh Your Rhythm”.
The soundtrack music is the 1989 hit single “Pump Up the Jam” by Belgian dance act Technotronic, from their debut studio album, “Pump Up the Jam: The Album”.
Introduced in 1964 as the one of the first patented sugarless gum, Trident offers a variety of flavors, including Spearmint, Tropical Twist, Cinnamon, Watermelon, Bubblegum, Dragon Fruit Lychee, Lime Passionfruit Twist, Mint Bliss, Pineapple, Black Raspberry, Strawberry Twist, and more.