TOMCAT promotes its new TOMCAT Advanced Formula in a commercial for the new Purple Bait Bites.

The spot features several dead mice in a TOMCAT bistro, where the waiter served them with Tomcat Advanced Formula, “a tastier bait, mice can’t resist”. The new Purple Bait Bites, “so delicious” and “not at all suspicious”, killed them all.

The voiceover sings a song about these tasty bites, which are also described as “heaven in a bite”, and adds the tagline “A tastier bait, mice can’t resist. Guaranteed”.

Tomcat Mouse Killer Refillable Bait Station Advanced Formula is formulated with more palatable bait for house mice.

Resistant to tampering by children and dogs, it contains two disposable bait stations and two bait blocks made using an advanced formula that house mice find appealing. Each bait block kills up to 12 house mice.