Cat food brand Temptations promotes its new Temptations Creamy Purrrr-ée with chicken flavor in a hilarious commercial, urging viewers to create more cat time with this new product.

The spot opens with a man feeding his cat, Buttons, with Temptations Creamy Purrrr-ée and saying that, since he started giving his pet this food, they’ve been spending a lot of time together. He is suddenly hit by the realization that they’ve actually been spending all of their time together, doing things cats do. “Some folks even say we’re starting to look alike,” he mentions and bursts into laughter, without acknowledging that he’s looking like a cat. “Hear that, Buttons, they think you look like a human,” he tells his furry friend, who’s enjoying the creamy purrrr-ee in his lap, undisturbed by his speech. “Or else they think I look like a cat,” he adds and the smile on his face vanishes.

The brand’s new puree cat treat comes in a single-serve pouch for convenience and less mess, with allows people to just open, squeeze and serve. The brand says it can be served in a bowl for a daily cat snack, given by hand for playful bonding or used as an extra-special cat food topper to make their mealtime even more fun.

The Creamy Purrrr-ée is also available with salmon and tuna flavors.