Taco Bell advertises its $5 Chalupa Cravings Box in a new commercial.
The spot, titled “Crescendo,” features a young woman supposed to play the cymbals in an orchestra, who leaves during a rehearsal because “When you need a Taco, you need a taco”. Other colleagues join her and they all get together around the table with a $5 Beef Chalupa Cravings Box and $5 Veggie Chalupa Cravings Box.
The song used in the ad is “Feel It Still” by Portugal. The Man.
Each Chalupa Cravings Box comes with a Chalupa Supreme, Burrito Supreme, Crunchy Taco Supreme, Cinnamon Twists, and a medium Mountain Dew Baja Blast. The Veggie Chalupa Cravings Box features a vegetarian version of these dishes.
The Chalupa Supreme is made with black beans. Earlier this month, Taco Bell gave app users early access to its Chalupa Cravings Box and the Veggie Chalupa Cravings Box.
In other ads, the fast-food chain promotes its Toasted Breakfast Burritos and its $2 Beefy Melt Burrito and Fiesta Veggie Burrito.