Swyft has released a new TV ad, from agency 20something.
The colorful video, directed by Jara Moravec, features various sofas from the furniture brand’s range, which come in easy-to-handle boxes and can be assembled with no tools.
A grandmother eating a biscuit on the sofa, a girl with her dog, a mom in search of a certain item take all center stage in the spot, along with a variety of house incidents, including juice, coffee and wine spills.
The video, which features music composed by Laurence John Oliver and Jeff Steven and ends with the tagline “Sofa utopia, delivered tomorrow,” aims thus to position Swyft sofas as “the icon of the living room”. The sofas are delivered in 24 hours if orders are placed before 3PM.
The brand’s new campaign will expand later in the year to also include out of home and press.