Subway continues its Eat Fresh Refresh campaign with a new installment.
The spot features a group of children who are part of a football team and receive their new jerseys. As they take a look at the jerseys, they realize they are in a Subway ad. The coach explains that Subway has got so much new, like the new Turkey Cali Fresh, that they couldn’t fit in their ads so they bought space on the kids’ jerseys.
Another recent commercial featured Little Bob from Bob’s Discount Furniture saying that Subway has so much new it didn’t fit in their latest ad so they bought a section of his sectional ad to inform that Subway’s new artist in Italian bread makes a delicious Footlong with bacon. Another ad included a Bose commercial, starring Serena Williams, who says in voiceover “Nothing comes between me and my music. But Subway has so much new it didn’t fit in their last ad”.
The sandwich chain has also enlisted Stephen Curry, Tom Brady and Megan Rapinoe to star in its “Eat Fresh Refresh” campaign, which announces improvements to almost every core product on the menu and a better digital and in-restaurant experience to ensure the brand delivers better choices every day.