Squarespace has enlisted Dolly Parton to perform an original song for its Big Game 2021 commercial.
The spot, titled “5 to 9,” aims to inspire people to pursue their passions and turn them into their full-time job by featuring a diverse cast who did that using Squarespace and the gray world they used to live in becomes colorful and vibrant. A young woman presents a new take on dance fitness, a painter sells his paintings, a plant sculptor uses her website, made with Squarespace, to reach customers by giving them the chance to book a free consultation, all to the rhythms of Dolly Parton’s classic “9 to 5” whose lyrics have been changed, though, to serve as an anthem to the side-hustle.
Dolly Parton herself has her own side hustle – a line of fragrances – and Squarespace is also launching a website for it, as part of the campaign.
In the past years, Squarespace teamed up with Winona Ryder and Idris Elba.