Ad agency Wax/On UK showcases “A New Realm of Cosy” in a new spot for Snug.

The advert, which marks the retailer’s biggest ad campaign to date, is titled “The Cloud Sundae” and features a couple who enjoy their new sofa and the feeling of sinking into it.

With Snug, you can get your Sofa in a Box with free and easy delivery and assemble it under 3 minutes, with no tools.

Snug’s new Cloud Sundae range includes the Cloud Sundae 3 Seater Sofa, the Cloud Sundae 3 Seater Sofa Bed, Cloud Sundae 2 Seater Sofa, the 1.5 Seater Snuggler, and the Cloud Sundae Footstool. Made from vegan friendly materials, the products can be customized based on customers needs and preferences. Thus, they can choose whether they want sofa arms included or not, a storage option, and, of course, the color. The Cloud Sundae 2 Seater Sofa is available in four colours: Midnight Blue, Pine Green, Soft Teal, and Warm Grey. This sofa features reversible and removable cushion covers with a spill-proof smart velvet finish.