Snickers advertises its Snickers Peanut Brownie candy bar in a series of new ads, highlighting that “Life’s full of hidden problems” and this is why a brownie was hidden in Snickers.
One of the three spots released by the brand features a woman in a meeting room, surrounded by several colleagues, who must deal with an awkward situation: she had approached a colleague using his nickname, Stan-imal, without knowing that all the others are using it behind his back.
Luckily, she has a new Snickers Peanut Brownie candy bar in her hand, and this helps her manage the situation easier.
At the end of the commercial, the voiceover adds the tagline “Life’s full of hidden problems. So we hid a comforting brownie in a Snickers”.
The new Snickers Peanut Brownie candy bar features 4 chocolate candy squares that deliver “just the right amount of nutty brownie goodness topped with caramel and nuts all covered in chocolate for a whole new combination of taste and texture that’s unmistakably Snickers,” according to the brand, which encourages consumers to take this sweet treat in their lunch or in the car, for on-the-go chocolate candy satisfaction.