RE/MAX has launched a new ad campaign, titled “The Right Agent Every Step of the Way,” which aims to showcase the value RE/MAX agents provide buyers and sellers, leveraging technology, tools, experience and skill to support them in what is likely the biggest financial transaction of their lives.
One of the spots features a family of four who find the home of their dreams thanks to a RE/MAX agent who listens to their requirements and does everything he can to meet those requirements. Thus, the buyers get the home of their dreams and admit they couldn’t have done it without the agent’s help. “Seriously!” every single family member says, so that the agent understand they are really appreciate his efforts.
The commercial ends with the tagline “The Right Agent Every Step of the Way” flashing across the screen, and a line asking viewers to download the RE/MAX app.
The campaign, which debuted earlier this month, on January 11, also runs across radio, digital, TV and social media outlets.
This campaign, which marks the sixth consecutive year of collaboration between the real estate franchiser and agency Camp + King, also marks the beginning of a new experience for RE/MAX agents, who now have access to the new Hustle Video Editor Tool, which allows them to make professional quality RE/MAX videos using their own unique content. They will be able to make epic listing announcements, neighborhood overview videos and new team member announcements using music, title cards, text and stickers, as well as countless combinations of short spots to promote to their network, followers and clients making their marketing work for them.