RATESDOTCA urges people to not get milked on car insurance and get a better rate, instead, and save an average of $676 with RATESDOTCA.

The spot features a woman in a garage, where the car mechanic tells her that she’s getting milked on her car insurance and it’s been going on a while now. The man, who’s eating cereals from a bowl, takes the opportunity to take some milk from the sack of udders hanging from underneath her car and urges the lady to use Ratesdotca to compare rates from different insurance providers and find the best one.

“Don’t get milked. Get a better rate and save an average of $676 with Ratesdotca,” the voiceover says at the end of the commercial.

The “Don’t Get Milked” brand campaign, created in collaboration with agency Zulu Alpha Kilo, was based on the result of a survey conducted on behalf of RATESDOTCA, indicating that 77% of Ontario insurance policyholders didn’t compare car insurance rates in the past 12 months.

“We know insurance can be a dry subject and that most Canadians can be complacent about their automobile insurance renewal. That’s why we had to do something truly breakthrough to get the attention we were looking for. We landed on a very clear, but extremely memorable way of getting Canadians to think about their car insurance and realize that they might be overpaying,” said Zak Mroueh, Founder and Chief Creative Officer at Zulu Alpha Kilo, in a press statement.