Ralph Lauren has released a commercial for its new perfume for men Polo Cologne Intense, launched earlier this year.
The spot follows a young man as he goes through the city to capture portraits and views with his camera. He meets a curly haired woman with whom he spends the rest of the day outdoor and in a pub.
The soundtrack is Frank Sinatra’s 1966 version of “That’s Life”, a popular song first recorded in 1963 by Marion Montgomery.
The perfume has top notes of Basil, Spearmint, and Grapefruit, heart notes of Clary sage, Violet leaf absolute and Thyme, and base notes of Patcouli, Ambroxan, and Vetiver, and comes in the iconic Polo classic cologne bottle, which is updated, though, with a rich modern hue and striking gunmetal cap and Polo Pony logo.
Polo Cologne Intense is available for purchase at the brand’s website in one size, for $70. Customers can also pay in 4 payments of $17.50 and enjoy free returns within 30 days for full-price and sale fragrances.