Dr. Rick is back in a new commercial for Progressive, talking about the contest which gives participants the chance to win a free cameo from Dr. Rick.
The spot features the Parenta-Life coach saying that Father’s Day can really bring out the dad in people and “when you’ve devoted your life to helping people un-become their parents, it can be painful to watch.” “That’s why this Father’s Day I’ve teamed up with Cameo to give you a chance to win one of 30 free personalized videos to help the people in your life that need Parenta-Life Coaching. To enter, head to Twitter and tell us how a person in your life is exhibiting dad-like behaviors. Whether it’s a friend who buys pants based solely on how many functional pockets they have or a coworker who keeps a bird book on them to incessantly point out American goldfinches. And it could for your actual dad, your husband, uncle, sister, even ex-roommate. Anyone who’s really showing signs of Parentamorphasis. Help me help them this Father’s Day. Learn more about the rules and how to enter at on.cameo.com/DrRick,” Dr Rick says from his office, looking at the camera.
The contest entry period begins at 12:00 PM ET on 6/7/21 and ends at 11:59:59 PM ET on 6/11/21. The competition is open only to legal residents of 50 US/DC who are 18 years or older (or 19 and older for residents of AL and NE).
In previous commercials, Dr. Rick helped young homeowners deal with the very real struggle of not turning into their parents using other methods. One of them consisted in asking them to answer a series of “very real and pressing questions,” like “How many pillows are too many?” “When does helping become hindering?” “Who reads books about Submarines?” and another one consisted in a group outing at a store called House World.
This new campaign can be considered a continuation of the “Parentamorphosis” campaign, which was created by Arnold Worldwide in 2016 and became Progressive’s most successful effort without spokeswoman Flo.