Motaur is on the hunt for a matching pair of new tires to go with his 24/7 roadside assistance in the latest Progressive commercial.

The spot, titled “New Shoes,” features the half-man, half-motorcycle looking for a new pair of shoes and trying some tires in a store. The shop assistant doesn’t seem too confident that the customer will buy, given the fact that he appears to be quite picky.

“For those who were born to ride, there’s Progressive,” the voiceover says at the end of the commercial, which highlights that the insurance company provides 24/7 Roadside Assistance.

In other commercials, the Motaur is shown singing Karma Chameleon while riding along a desert road and using the Roadside Assistance when he has a flat tire, in another one he watches through binoculars a herd of dirt bike motaurs and enjoys the sound of their engines, and in another one he is at the gym, refusing to get down the treadmill.

Progressive, which has become the #1 motorcycle insurance company, provides a wide range of coverages. Customers can get a free quote and a customized motorcycle insurance policy starting at just $75 per year, thanks to a variety of discounts they might qualify for, such as “Responsible Driver,” “Pay on time,” “Homeowner,” “Multi-policy,” “Safety course” and more.

Among the coverages available with Progressive motorcycle insurance are the total loss coverage for a brand new bike, full replacement cost and no depreciation for parts, coverage for gear and personal belongings, and more.

Progressive also insures ATVs and UTVs, cruisers (the most common type of motorcycle, usually sporting a V-twin and full-view engine), custom bikes (even if it was you the one who custom-built it), dirt bikes (the lightweight motorcycles with rugged tires and enhanced suspension), sport bikes, scooters and mopeds, touring bikes, and vintage bikes.