Progressive promotes its 24/7 Roadside Assistance in a new commercial featuring the Motaur.
The spot follows the half-man, half-motorcycle as he rides along a desert road and sings Culture Club’s hit single “Karma Chameleon“. At some point, though, he stops because of a flat tire. However, he soon grabs his phone and uses the Progressive app to get Roadside Assistance. Soon, he is able to hit the road again, to the tune of his favorite song.
“For those who were born to ride there’s Progressive. With 24/7 Roadside Assistance,” the voiceover says at the end of the ad.
In previous commercials, Progressive showed us what gym day is like for the Motaur and one of his passions – namely riding with a herd of dirt bike motaurs.
Progressive, which has become the #1 motorcycle insurance company, provides a wide range of coverages. Customers can get a free quote and a customized motorcycle insurance policy starting at just $75 per year, thanks to a variety of discounts they might qualify for, such as “Responsible Driver,” “Pay on time,” “Homeowner,” “Multi-policy,” “Safety course” and more.
Among the coverages available with Progressive motorcycle insurance are the total loss coverage for a brand new bike, full replacement cost and no depreciation for parts, coverage for gear and personal belongings, and more.
Progressive also insures ATVs and UTVs, cruisers (the most common type of motorcyle, usually sporting a V-twin and full-view engine), custom bikes (even if it was you the one who custom-built it), dirt bikes (the lightweight motorcycles with rugged tires and enhanced suspension), sport bikes, scooters and mopeds, touring bikes, and vintage bikes.