A raider who does not admit that he has no friends and his ride companion Jeremy, star in the latest Progressive Insurance, titled “Why you ride alone”.
“Riders, the lone wolves of the great highway. All they need is a bike and a full tank of gas. Their only friend? The open road” the voiceover says at the beginning of the spot.
But the rider does not agree and shows Jeremy, his new friend.
“That’s Jeremy, right there! We’re literally riding together”. “Well, we’re new friends. To be fair” Jeremy says, making his “friend” to speed up.
The commercial ends with the narrator saying that no matter why you ride, Progressive has you covered with protection starting at $79 a year.