Progressive Dr. Rick Plumbing Commercial

Dr. Rick is back in a new commercial, saving a young man from becoming his parents.

The spot features the Parenta-Life coach staying close to Tom while he’s having a plumber fixing a problem under the kitchen sink. Tom has several attempts to make himself useful by constantly talking to the plumber and acting like his assistant. Dr. Rick reminds him that Tom hired the plumber and the latter has his own toolbox, so he can give him some space to do his job. He also suggests Tom to try one of the rules he had taught him, namely the 10-foot rule, which makes Tom want to go to the garage and grab a tape measure.

Dr. Rick says that when we buy a new home we turn into our parents. The process of not becoming our parents is tough, but with baby steps it’s possible.

“Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us,” the voiceover says at the end of the commercial.

In previous commercials, Dr. Rick helped young homeowners deal with the very real struggle of not turning into their parents using other methods. One of them consisted in asking them to answer a series of “very real and pressing questions,” like “How many pillows are too many?” “When does helping become hindering?” “Who reads books about Submarines?” and another one consisted in a group outing at a store called House World.

This new campaign can be considered a continuation of the “Parentamorphosis” campaign, which was created by Arnold Worldwide in 2016 and became Progressive’s most successful effort without spokeswoman Flo.

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