Pringles Scorchin’ and Funny or Die bring you a show where the discomfort goes on and on thanks to the heat you can keep eating. This is: “Crave the Uncomfortable”.

The series includes several videos in which a teenager named Zac lets his mother do various uncomfortable things for him while he’s eating Pringles Scorchin’. Thus, she gets to view his browsing history, to read his private DMs, and to watch a romantic scene in his company.

The new line of Pringles Scorchin’, launched in November 2020, includes three flavor options – Chili & Lime (featuring spice, zest, and loads of heat), Cheddar (featuring creamy cheddar and peppery heat), and BBQ (featuring tongue-tingling spice added to the brand’s classic BBQ crisp). Cans of each new flavor cost $1.99 each.

“We’ve launched spicy flavors in the past, but Pringles Scorchin’ is our first dedicated collection. As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavors our fans have come to expect from our products,” Gareth Maguire, Senior director of marketing for Pringles, said in a press release. “I’m proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavor and spicy heat that builds over time,” he added.