PrettyLittleThing has launched a new ad campaign, titled “Every Body in PLT,” rooted in body positivity, confidence and acceptance for all.
The spot features a diverse cast of models of all shapes and sizes rocking swimsuits at the beach, on a sunny day, and highlights that if you have a body, then it’s a beach body because every single body is a beach body.
Shot entirely on smartphone, the ad features a track whose lyrics include “fall in love in the summer side by side we can go where you wanna go” and ends with the voiceover saying the tagline “Every body in PLT”.
PrettyLittleThing customers can now get up to 70% off everything or an extra 10% when they download the app. They can also pay for their purchase in three installments with Klarna.