Premier Inn has released a new TV advert to promote its services.
The spot, created in partnership with Partizan Production Company and directed by LA-based Canadian director Ally Pankiw, features a diverse cast enjoying a stay at the new Premier Inn Southwark (Southwark Station) and a the chain’s latest Bar + Block. Ella Cullen, Faizan Kazi and Daniel Frost, who are some of the Premier Inn team members, make appearances in the ad. Filming also took place in and around Greater London, from Crystal Palace to Orpington.
Narrated by Sir Lenny Henry, the advert aims to highlight that Premier Inn gives you both choice and flexibility, and a variety of options so that you could choose what suits you the best. “Sometimes, it’s reassuring to know exactly what you’re getting. So why not skip and get straight to a place where people are happy to greet you, a clean comfy room every time, and as much breathy as you handle,” the voiceover says, urging viewers to get out there as, from booking to bed, Premier Inn is ready to help you rest easy.
The upbeat, feel good track serving as soundtrack is “Gimme Some Lovin'” by rock band The Spencer Davis Group.