Pizza Hut promotes its Big Dinner Box, which includes enough pizza, wings and breadsticks to feed the entire family, in a new commercial starring Craig Robinson.
The spot features the comedian sitting near other three persons who are holding various objects in their hands, relevant for a specific hobby, such as a trombone, a sack filled with footballs, and a huge head, and saying that the Big Dinner Box from Pizza Hut is the answer for them. “Band practice, soccer, and whatever that is Nathan working on, nobody has time to cook. But the Big Dinner Box from Pizza Hut is the answer. Two pizzas. Wings. Breadsticls. It’s the easy way to feed the whole family in one box,” he says.
The commercial ends with Robinson and his fellows saying simultaneously the chain’s tagline, “No One OutPizzas The Hut”.
This is not the first ad starring Robinson. He has been featured in other ads, created by agencies GSD&M and Tool of North America, promoting the chain’s Original Stuffed Crust, the all-new Edge, with thin, crispy crust and toppings to the edge, and the $10 Tastemaker. His portfolio also includes appearances in commercials for insurance company The General, Walmart, Dodge, Hulu, Dietz & Watson, and more.