Petco has launched a new ad campaign created in partnership with agency Droga5, New York, called “It’s What We’d Want if We Were Pets”.

The campaign includes several spots that focus on the brand’s products and related services, including same-day delivery on select items, curbside pickup, repeat delivery on online orders.

One of the ads features a woman behind a cardboard box who says that she loves two things: eating high-quality cat food from Petco and the box it’s delivered in.

Other ads promote the food without artificial ingredients, Minimally Processed Human Grade Dog Food from The Honest Kitchen, the protein-packed raw dog and cat food from Instinct, the Merrick dog and cat food, the cat food from Royal Canin, tailored precisely for the needs of dogs and cats, and more.

Free same-day delivery applies to orders $35+ when you order by 2pm. Customers can shop with Curbside Pickup and save 25% on orders over $50 and sign up for Repeat Delivery and save 35% on their first order. Petco also has a Right Food Finder tool, which recommends the right food for your dog’s unique needs.