Pepsi has enlisted Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to star in its newest Uefa
Champions League Football campaign, “That’s What I Like”.
One of the spots released so far, created by Abbott Mead Vickers BBDO and titled “Fizz to Life”, features the four
players showing off their football skills after their images on the walls, in a woman’s room, are brought to life by the opening of an ice-cold can of Pepsi. The fizzing can of refreshing drink becomes the target of Messi, Pgba, Sancho and van de Sanden, who start shuffling and dribbling while leaping in and out of posters and magazines around the room. Eventually, the one enjoying the beverage is Messi, who steals it from the young woman and runs out of frame.
The spot, available also in Spanish, features a custom music track created for the campaign, titled “Rotate” and
performed by global superstar Becky G and two-time Grammy nominated Afro-fusion musician Burna Boy.
Pepsi Max first recruited Lionel Messi and Paul Pogba for its “Play never stops” campaign in February last year. Now, they are joined by Dutch player Shanice van de Sanden and Borussia Dortmund winger Jadon Sancho.
The new campaign also includes digital activity, a football challenge via TikTok Duet, an AR interactive game, which can be accessed through a QR code, and limited-edition packaging featuring the four players.