Palmer’s promotes its Cocoa Butter Formula in Australia in a new commercial, that encourages consumers to escape the madness and “Find the formula”.

The spot, created by AnalogFolk, features a woman who, in her attempt to find a specific product in her beauty cabinet, which is crammed with dozens of products, some of them never used, becomes lost in it. She enters the cabinet, which is presented as a never-ending maze, and manages to escape when she discovers Palmer’s.

“Escape the madness. Find the formula” onscreen lines read at the end of the 30-second commercial, which showcases the brand’s Cocoa Butter Formula jar, the Daily Skin Therapy body lotion, which softens, smoothes and relieves rough, dry skin, providing 24 hour moisture, and Coconut Oil Body Oil and Coconut Oil Body Lotion.

The brand promotes its Cocoa Butter Formula, which is water-free and with vitamin E, as “one jar, over 101 uses”, highlighting that it heals & softens all skin types, from normal to dry to eczema prone skin. This multipurpose product has over 101 uses.

Palmer’s has also teamed up recently with Krista Horton to advertise its Cocoa Butter Formula Massage Lotion for stretch marks, with vitamin E.