Optrex promotes its Optrex Actimist for Itchy & Watery Eyes, a medical device that helps to cool, soothe and relieve itchy or watery eyes.

The spot features a dramatisation of allergens causing hayfever eye symptoms to several persons and highlights that, when itchy, watery eyes get in the way this hayfever season Optrex Actimist helps ditch the edge fast.

At the end of the video, the voiceover adds the tagline “Open Your Eyes to Spring”.

Optrex Actimist is preservative free and suitable for use with contact lenses. Convenient and easy to use, it provides long lasting relief up to 4 hours. Sprayed on closed eyes, it collects at the edges of your eyelids and works into the eye as you blink, to help repair your eye’s protective lipid layer. Optrex Actimist can be used 6 months after first opening.