NatWest Advert Actor

NatWest promotes its Savings Goal feature, available in the NatWest app, in a new commercial.

The spot opens with a man introducing himself as “Me, Today”. His version of Tomorrow joins him and they start talking about the man’s initiative to sort out his money for Tomorrow. He admits that this didn’t cross his mind the day before and explains that he set up a savings goal with NatWest so in a few months’ time he will be on his way to finally sorting the living room out and in 12 months he will go open plan.

The commercial, which also features the man’s versions from the future, ends with the voiceover saying the tagline “Tomorrow Begins Today”.

In order to set up a Savings Goal, users must tap in how much they need to save and by when and the tool will tell them what they need to save each month to get there. The NatWest App is available to customers aged 11+ with compatible iOS and Android devices and a UK or international mobile number in specific countries.

Developed by The&Partnership, the campaign also includes radio, digital audio, social, print, OOH and partnership.

Margaret Jobling, chief marketing officer at NatWest Group, said in a press statement: “We want to show customers we truly care about them reaching their goals, with a brand character that is expert, empathetic and encouraging. Many people feel that they don’t know where to start when it comes to finances, which holds them back. We know young people in particular have been impacted during the pandemic, but we can give our customers a clear idea of where they stand with their finances and what they need to do to move forward”.

Tags: ,