Mountain Dew has released what it calls “A Life Changing Teaser”. It is a 15-second video for its Super Bowl LV ad, which announces that the new MTN DEW Major Melon is here.
The spot features a pink urban setting, with huge pink Mtd Dew bottles and a dog made of watermelons that’s barking. “Life changing flavor is coming to Super Bowl” a pink line reads on a movie theater.
Super Bowl LV will be taking place on February 7, in Tampa, Florida, and will air on CBS.
Mtn Dew Major Melon will also be available in a zero sugar format.
Nicole Portwood, vice president of marketing for Mtn Dew, said in a press statement that watermelon was the number one choice of flavors tested amongst the brand’s fans and Mtn Dew Major Melon is the brand’s answer for “those who are looking for a refreshing charge”.