Modelo promotes the Modelo Chelada range in a new commercial.
“Your life is full of color. Your drink should be the same way,” the voiceover says in the opening of the 15-second spot, which features the varieties included in the Modelo Chelada range, namely classic Especial, Tamarindo Picante, Limón y Sal and Mango y Chile.
The voiceover describes it the “authentic Mexican beer with a vibrant and refreshing twist” before saying the tagline “Modelo Chelada. The flavor of the fighting spirit”.
In another commercial, the beer brand celebrates the fighting spirit of DJ Citizen Jane, who left a successful career as a detective to pursue her true passion for music, fighting to become the decorated DJ she is today.
Modelo’s range also includes Modelo Especial, described as “a rich full-flavored Pilsner-style Lager which delivers a crisp, refreshing taste,” and Modelo Negra, described as “a Munich Dunkel-style Lager, which gives way to a rich flavor and remarkably smooth taste”.