Men’s grooming and hygiene brand MANSCAPED has released a new ad for its Lawn Mower 4.0.

The spot features a brand spokesman playing pool who tells viewers he needs to talk about their balls. “Are they smooth or covered in bits of annoying fluff?” he asks, showing off his pool balls, which glisten in the light. He declares that your balls can be like those but “you got to use the right tools for the job” and, after arguing that balls are delicate, sensitive, and easy to damage, introduces the Lawn Mower 4.0, which features SkinSafe technology with a replaceable ceramic blade, so you can trim with confidence. He also says that the new trimmer has an LED light so you can always see what you’re doing, a wireless charging system, and it’s waterproof.

The brand’s fourth-generation groin and body trimmer also features a powerful 7,000 RPM motor with QuietStroke technology, a rechargeable 600mA li-ion battery, and adjustable trimming guard sizes 1 to 4, and is trusted by over two million men worldwide.

Launched earlier this month in a modern two-toned black finish, the device is now available throughout North America.

“We obsessively engineered The Lawn Mower 4.0 by focusing on intelligent functionality and an incredibly comfortable grooming experience. As a trained technician myself, I am blown away by how well our proven product attributes and new upgrades come together to make this the ultimate groin and body trimmer on the market. It’s truly one-of-a-kind.” said Paul Tran, Founder and CEO of MANSCAPED.