Men’s grooming and hygiene brand MANSCAPED has enlisted actor Jamie Costa to star in a new ad for its Lawn Mower 4.0.

The spot features the actor in a bar, not knowing what to say to a woman who approaches him. Luckily, the bartender – who realizes Costa lost his smooth – gives him the new Lawn Mower 4.0 and helps him thus get his smooth back.

The end of the video sees the woman returning to the bar, willing to continue her conversation with Costa.

“Isn’t it time to get your smooth back? Get the Lawn Mower 4.0 from manscaped.com,” the voiceover says at the end of the commercial.

A previous commercial for the brand’s fourth-generation groin and body trimmer focuses on the SkinSafe technology of the device, which allows you to trim with confidence all kinds of areas.

The Lawn Mower also features a powerful 7,000 RPM motor with QuietStroke technology, a rechargeable 600mA li-ion battery, and adjustable trimming guard sizes 1 to 4, and is trusted by over two million men worldwide.

Launched earlier this month in a modern two-toned black finish, the device is now available throughout North America.

“We obsessively engineered The Lawn Mower 4.0 by focusing on intelligent functionality and an incredibly comfortable grooming experience. As a trained technician myself, I am blown away by how well our proven product attributes and new upgrades come together to make this the ultimate groin and body trimmer on the market. It’s truly one-of-a-kind.” said Paul Tran, Founder and CEO of MANSCAPED.