MANSCAPED promotes the MANSCAPED Lawn Mower 4.0, which is the official trimmer of UFC, in a new commercial.

The spot opens with a man in a supermarket who, after touching the MANSCAPED Lawn Mower 4.0, turns into UFC Featherweight Champion Max Holloway. The lights are flickering for a second and then bells are heard ringing. The bare-chested champion hears the “Veteran Voice of the Octagon”, Bruce Anthony Buffer, introducing the MANSCAPED Lawn Mower 4.0 and listing some of its features, such as the SkinSafe technology, the powerful 7000 RPM motor, and the water resistance.

When the lights are flickering again, the man turns back as he was.

At the end of the commercial, Buffer urges viewers to go to manscaped.com and order their Lawn Mower 4.0 today.
The men’s grooming and hygiene brand has also teamed up with the actor Jamie Costa to promote its Lawn Mower 4.0, the brand’s fourth-generation groin and body trimmer, and with NFL superstar Rob Gronkowski and his girlfriend, Sports Illustrated model Camille Kostek, to star in a campaign for the Lawn Mower 3.0.