L'Oréal Paris Commercial - Camilla Cabello

L’Oréal Paris has enlisted Camilla Cabello and Elle Fanning to star in its Lash Paradise Mascara & Skin Paradise Tinted Moisturizer campaign.

The spot, created by McCann Paris and directed by Bruno Aveillan features Camilla and Elle as angels who apply the brand’s Lash Paradise Mascara and Skin Paradise cream while bungee jumping. They are shown falling from the sky in the middle of Paris, where they use the reflecting pool of a fountain to apply the products before going back to heaven.

Launched at the end of 2020, the worldwide campaign will be broadcast on TV, and will also include print, digital, social media, merchandising and radio.

The campaign also features Cindy Bruna, who has recently joined the label’s roster of ambassadors.

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