Listerine promotes its Listerine Total 10 in 1 in a new ad featuring Donkey.

The spot features the brand’s mascot showing up in a man’s bathroom while he’s brushing his teeth and telling him that “Brushing only targets a quarter of your mouth” and that Listerine Total Care 10 in 1 targets your whole mouth to kill 97% of the germs and gives plaque a kick even below the gum line.

At the end of the advert, Donkey urges viewers to complete the clean with Listerine.

Donkey was introduced in September 2020 as a friendly neighborhood hero who loves cleanliness and inspires others to complete the clean with Listerine for a good oral hygiene.