Lincoln comes up with a series of interesting theories about where the stress goes when you’re driving a Lincoln, in its latest commercial for the Aviator.
The spot features a woman driving the new Aviator and the voiceover saying that stress seems to evaporate into thin air when you’re driving a Lincoln. “But where does the stress go?” he asks, listing then several places it might go to. “Does it get tangled up in knots? or fall victim to gravity? or maybe it winds up somewhere over the Bermuda Triangle?” the voiceover asks, saying that, perhaps, you’ll come up with your own theory of where the stress goes and adding that, behind the wheel of a Lincoln is mighty fine place to start”.
The commercial ends with the tagline “The power of Sanctuary” flashing across the screen.