The commercial, titled “A Man & His Dog,” features a man whose dog, a Nova Scotia Duck Tolling Retriever, fell in love with his L.L. Bean shirt and steals it every time he gets the chance so that he could put his head on it.

On Christmas day, the man surprises his furry friend with a thoughtful gift: the exact same L.L. Bean shirt.

“The joy is in the giving” an onscreen line reads at the end of the ad, which is set to “You and Me” by Penny & The Quarters. The track is available for purchase on Amazon for $1.29.

L.L. Bean has making authentic Scotch Plaid flannel shirts for over 80 years. According to the brand, its exclusive flannel fabric is meticulously woven with longer-staple cotton, which means the individual cotton fibers are about one-quarter inch longer than short-staple fibers, making a huge difference in fabric strength and quality. Then, it’s meticulously brushed eight times on each side and given a “touch test” by a master weaver to declare it soft enough. The flannel shirt also features button-down collar, single patch pocket, and shirttail hem.

L.L. Bean offers, on its website, a selection of holiday gifts that includes cozy shearling slippers, totes, Scotch plaid flannel, and bean boots (which are handcrafted in Maine since 1912).