Kroger Commercial: Customers Dancing in Grocery Store

Kroger urges you to save on fresh and shop deals that will make you bust a move down the aisle in its latest commercial, part of the “Fresh for Everyone” campaign.

The 30-second animated spot opens with a customer who, after saved on chicken using the Kroger app, starts dancing in the grocery store. He is soon joined in by several other customers, including kids and old ladies, who follow his example and save money with the Kroger app. They also start to show off their dance moves to the rhythms of Flo Rida’s single “Low” (feat. T-Pain).

At the end of the commercial, the voiceover urges viewers who “love lower than low prices” to get more ways to save at Kroger, where they can find personalized coupons, weekly deals, and rewards, like fuel points, “all for prices that are lower than low, on food that’s fresher than fresh”.

Kroger, with nearly half a million associates who serve over 11 million customers daily, provides Americans with a
seamless digital shopping experience, 2,761 retail food stores under a variety of banner names, and says it aims to
create Zero Hunger Zero Waste communities by 2025.